I have been asked serveral times how I got from shoveling manure on a farm to selling shiny Macs for Apple?
There are several pieces to the puzzle. The first factor was the sky high interest rate we had to pay on our $100,000 operating loan in the early eighties. Once interest got over 20% and the Canadian government decided that our beef cattle operation was too profitable for the subsized 2% loans that our diary famer neighbors were getting, we made the decision that we had to get out. Putting together a successful cattle dispersal sale takes time. In our case it took ten months to turn one of our barns into an auction arena and get the cattle looking their best.
We had gone from a few cows to a much larger herd in under ten years. Turns out that selling a lot of cows in a short time, a dispersal, is a massive undertaking. We would have never pulled it off without help from the community. The weather turned so rainy and cold that it looked like we were not going to get the barns cleaned out in time. Most of the men of the community showed up one Monday and worked whatever hours they could over the next two weeks until everything was ready. I remain eternally grateful for their help.
When all was said and done, we paid off all our loans except about $10,000. We did still have a lot of farm equipment which we sold off gradually, the last being our 4WD 60 HP John Deere diesel tractor with the snow blower and front end loader, but that did not happen until two years after the dispersal.
My sale was so successful that Maritime Angus Association hired me as a part-time fieldman. One of the requirements of the job was to write and mail a newsletter to the sixty or so Angus breeders acrosss the Martimes. I sat down at my college-era Adler typewriter and after a week of very hard work and some real old-fashioned copying and pasting I had the first one done. Then it took me hours to photocopy and hand address the newsletters.
I had spent my first winter of not tending cows hauling my oldest daughter, Erin, the twently miles to Fredericton to a preschool. It was too far to drive home on the potholed Royal Road and come back to get her so I found places in town to stay warm. One of them was a fledling computer store, I got to know the people pretty well. I even bought one of their TI 99/4A game consoles for the kids.
While I was writing my first newsletter, my friends in the computer store were getting their first Apple II+ machines. I was telling my North Carolina-based mother about my new fieldman job, how long it took to write the newsletter, and my hope to speed up with the process when I could afford the $3,000 for an Apple computer, Epson MX-80 printer, and some word processing software. My always supportive mother who was looking for a way to make certain that I did not go back to farming offered to buy the computer. It was probably the best investment that she every made.
I bought one the first computers that the Fredericton store sold. I took to software like a duck to water. In a matter of weeks, I knew more about the practical applications of a personal computer than everyone in the computer store combined. After three people I had talked to bought computers at the store, I became Salesman #1 in September 1982. I went on to design a course to teach smart college graduates how to sell computers. We opened four more stores across the Maritimes and within a year, I was salesmanager and had close to twenty people working for me. I spent at least a week a month visiting the stores and going on important sales calls. I still have the invoice for where I sold one Apple IIe, a 5 meg Corvus hard drive, and a couple of printers for over $20,000. I was writing simple database applications for customers that saved them time and money..
In the spring of 1984, the company sent me to the rollout of the Macintosh in Toronto. As soon as I saw Steve Jobs draw a circle on the screen with a mouse, I made a vow that I would one day work for Apple. As the old saying goes, be careful what you wish for, you might get it. By November of 1984, I was working for Apple out of the Montreal office.
Things moved quickly at the dealership to push me towards Apple. The company. was operating on a shoestring and always near bankruptcy. They went searching for other product lines since Apple would only deliver computers to them for cash. They picked up the Sperry and TI MS/DOS compatibles but what they really wanted an IBM authorization. They found a white knight computer company out of Toronto who could bring the IBM authorization with a merger.
Like many mergers, the only way to make the company attractive was to cut costs. Upper level management asked me to rewrite the commission plan to massively reduce commissions and to sell the idea to the sales people.
I looked at the plan, decided that I could not in good conscience support the new commission plan so I resigned. The company offered me another job, but I was already bleeding rainbow colors and knew their focus was going to be IBM. I stayed until the merger went through.
That was September of 1984. That same month Apple started adversing for an Apple rep in the Maritimes. I immediately applied for the job and in early November I got an offer. I started work on November 26, 1984. The only condition was that we had to move to Halifax. On December 26, 1984, in a snowstorm we moved to our new house in Halifax. We got there before the furniture so that night we slept on the floor. The next almost twenty years were a wild ride.
Our technological infirmity 