I bought a new Mac Studio just before Christmas and just wrote an article about getting my wife a new Mac Book Air. There was a time not too long ago that people were passionate about technology. Just after I left Apple, an article on my Applepeels blog could generate twenty thousand or more hits in less than twenty-four hours.
If I said something negative about Apple, even the slightest criticism, I would get comments that would make you hair stand on end. If I praised anything that Apple did the Windows’ diehards would attack with the same fervor as the Mac zealots. When I wrote for ReadWrite just eleven years ago, I had people write horrendous things about me when I hinted that Apple was anything but perfect.
Now people seem to have gotten over technology to the point that no one cares what kind of computer you use or even what type of smartphone you have. I suspect people still line up for the latest iPhones but no one has attacked me personally for using a Pixel Pro 6. I suspect announcing that I am buying some new Macs will bring a yawn if anything.
It seems all the anger and partisan fighting is now reserved for politics and life choices. I wish we had stuck with fighting over technology.
Somehow it is easier to get over someone attacking my computer choice than someone attacking me because I believe that we should not ban books or the teaching of real history.
When you attacked my computer, well it was a computer. When you attack my thoughts about books, you’re attacking me and it makes it difficult to get along with you.
For almost twenty years, I worked at Apple and many of my relatives and even friends chose to use the Windows platform. I even recommended that some of them buy Windows machines because there was a time when most people needed some support when they bought a computer. There were just not enough Mac people around to provide even the most basic question and answers on using a Mac but there always seemed to a self-designated Windows expert not far away.
During that all those year- decades, not a single person stopped speaking to me because I used a Mac. Today, there are people who won’t speak to me because I have said our former president should be held accountable for his actions which I find treasonous.
The funny thing is that computers are truly at the heart of our lives in 2023, both individually and nationally. I remain convinced that we do not pay enough attention to computer security at home, in business and especially in government. When I was director of federal sales for Apple, I practically had to drag Avie Tevanian, Apple’s head of software, to a July 2004, Congressional Hearing on computer security.
Today, Apple’s focus appears to have changed and security is something they care about enough to make it a priority on their products. For that reason, Tim Cook, who was briefly my boss, should be proud that I bought a Mac Studio (I have been nagging for this product for years) and even more excited that I moved my wife’s computing to a MacBook Air just because of security.
For many years, I argued to the federal government that having all of our computing resources on one operating system, running on a single processor family was a horrendous idea. It still is and diversity in computing is just as important today as it was in 2004. I consider my self a computer expert and I weighed the odds and went with a Mac because I thought it was more secure.
So next time you want to charge after someone’s political views, take a time out and consider the question, “What would happen if someone got all my passwords?” Think about how best to solve that question and you might not have as much time trying to control how someone else acts or thinks or does with their body. I can assure you that not one among us is going to have a good day if hackers get your info.
If you are interested enough to want to know more about my recent Mac purchases and more of the history behind it, this is the link to the post.